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The Changing Social Role of Employees.
The Naysayer rockband from Richmond, VA.(Image Source: Reaper Records) Employers should expect their employees to be active on social media in the interest of the company. Employees should see this as...
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When Content Marketing lost its Edge, You Need Something Better
There are only so many ways to design an email. So many ways to optimize a landing page. So many tactics to exploit and improve conversion. Books and blogs each day full of teaching, learn us how to...
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A Motion to Kill Content Marketing
The word “content” in Content Marketing deserves more credit. Will you vote ? (image : Amsterdamnewspolitics) Whenever I talk to fellow marketing managers about Content Marketing, I feel as if the word...
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The Future of Advertising is Google’s “Don’t be Evil”
Google’s über cookie Marketers are trying to collect a lot of data, in a move towards big data. But Google and users are fighting against it : keyword not provided, cookie not accepted, location turned...
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From Content Marketing to Meaningful Marketing: Crossing the Chasm
Crossing the Chasm is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. It provides a great analogy for companies...
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